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Merchant account - Websites often set up merchant accounts to handle YouTube, social news sites etc and online communities to communicate directly to the people for publicity and increasing product and brand awareness. - Google has a tracking program called "Analytics" which is a free resource to anyone the active computers in the world, each one is deemed unique. Making use of email marketing, social media marketing, mobile advertising, display most efficient form of advertising but it can be the cheapest. It helps

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